Lizzo is catching heat from PETA over her new Chili’s baby back ribs campaign, with the animal‑rights group calling the partnership “grotesque.” In a recent ad, she performs an updated version of the restaurant’s famous jingle while playing up a rib‑themed visual, including a “rib flute.”
PETA responded by posting the spot alongside footage of pigs in factory farm conditions, captioning it with lines like “PIGS WANT THEIR RIBS BACK” and asking “What happened to you?” in reference to Lizzo’s previous public embrace of veganism. The organisation’s Instagram post, which tags her and Chili’s, accuses the campaign of turning animal suffering into a joke. You can see their statement and the clip they shared here.
The clash comes after Lizzo revealed in 2024 that she had stopped being vegan after several years of publicly championing plant‑based eating. In interviews about the Chili’s campaign, she’s described this current phase as being honest about what she enjoys, even if it upsets people who aligned with her earlier lifestyle.
@lizzo I GOT MY BABY BACK… RIBS JINGLE WITH CHILI’S @Chili’s Grill & Bar !!!!!
♬ original sound - lizzo
Comment sections are now split between fans who say she’s allowed to change her diet and critics who think the partnership undermines her previous messaging about animal welfare and wellness. PETA’s continued posts about the ad suggest they plan to keep using her high‑profile collaboration as a way to push their message about meat production and celebrity influence. A longer write‑up on the backlash and PETA’s language around the campaign is available here.
