Snoop Dogg’s connection to the Olympic world is entering a new chapter, as the legendary artist prepares to take on a role no one has ever held before.
He announced that he will serve as Team USA’s first honorary coach for the 2026 Milano Cortina Winter Games, marking an expansion of the relationship he built with the U.S.
Olympic and Paralympic Committee during his time in Paris. Sharing the news on LinkedIn, he reflected on how quickly he felt embraced during the 2024 Summer Olympics. “From the moment I rolled into Paris, I was instantly welcomed into the USOPC family. I felt the energy, the pride, and the love of sport that makes this team special,” he wrote. “The way the staff lifts up the athletes … the way the athletes inspire the world … it had me hooked from day one.”
Snoop explained the intention behind the new position as well, saying, “So I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play. I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines … to help motivate Team USA, shine a light on the full athlete journey and uplift the people who make their dreams possible.”
One of his first contributions will be the Team USA x Coach Snoop apparel capsule created with Fanatics, with proceeds benefiting Team USA athletes. His presence in Paris, including his widely loved correspondent segments and his moment as a torchbearer, cemented him as a fan favorite.
In 2026, he’ll again team up with NBC to provide coverage from Italy while highlighting the region’s culture and sharing standout Olympic moments through recurring features. As he said earlier this year, “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina… I’ll be bringing my puffy jackets, snow pants, goggles, skates (and will definitely be iced out).”
The Milano Cortina Games begin Feb. 6 on NBC and Peacock.
