“KPop Demon Hunters” Becomes Netflix’s Most Watched Film of All Time

Netflix’s Korean-inspired hits just keep on coming, as “KPop Demon Hunters” has become the streamer’s most watched film of all time, racking up 236 million views since its June 20 release. 

In just over two months, Netflix and Sony Pictures Animation’s animated musical has surpassed “Red Notice,” the 2021 Ryan Reynolds film that previously held the record with 231 million views in its first 91 days.

Due to a slightly shorter run time, “KPDH” hasn’t quite taken the title of most hours viewed, but given its freakish trajectory, which is showing basically no signs of slowing down, the title will very likely take the top spot on that metric, too.

That’s on top of scoring the theatre-averse streamer’s first box office No. 1 last weekend thanks to a sing-along version of the movie.

My little (revenue) pop

Unlike other movies on Netflix’s ranks that peak in their first week of release before slowing down, “KPDH” has gained popularity a little more steadily, raking in an average of 43 million hours viewed in the last three weeks of data reported. That unusual staying power is in part thanks to millions of kids who are reportedly watching the movie six to eight times on average (or even more for some) — an enthusiastic audience that’s frequently driving the top of the charts in the world of TV, too.

Alongside a flurry of celebrations around the film’s Billboard chart performance and potential Oscar ambitions, Netflix shareholders will be pleased to know that the streamer also owns the film’s merchandising rights. Naturally, they’re already talking about a sequel.