Justin Bieber is back in his swag era (again)! The Canadian pop star has released his latest album, titled Swag II.
Back in July, he dropped his first album in four years, Swag, with minimal fanfare or promotion. Now, he has released its companion album, Swag II, in a similarly understated manner.
Swag II was announced less than 24 hours before it was expected to release, dropping in the middle of the night (around 3 a.m. ET/12 a.m. PT) and fans woke up to 23 new songs that expanded the world of the album's precursor.
LISTEN | Swag II album opener, Speed Demon:
Bieber is still grappling with his marriage, parenthood, and the public's perception of his personal life on Swag II, but where Swag was a sonic departure from his accessible pop and R&B sensibilities, this companion album is closer to what listeners have come to expect from the star.
One fan called it the grown-up version of Bieber's 2014 album Journals, the record that introduced "R&Bieber" into the cultural lexicon.
The way SWAG II is the grown up version of Journals, yup
— isabel 🌸 (@biebersviking) September 5, 2025
Swag I and II were written and recorded around the same time and include many of the same songwriters and producers. Carter Lang, Sir Dylan, Eddie Benjamin, Daniel Chetrit, Dijon, Mk.gee and Canadian songwriter Tobias Jesso Jr. all have production credits on both records. New collaborators include Buddy Ross (Frank Ocean, Travis Scott), Will Miller (Sza, Lil Nas X), Mike-Will-Made-It (Kendrick Lamar, Beyoncé) and more.
Aside from artists Lil B and Eddie Benjamin, Bieber is also joined by a new cast of featured guests, including Bakar (Don't Wanna), Tems (I Think You're Special), and Hurricane Chris (Poppin' My S***).
LISTEN | Swag II standout, Need It:
Bieber flexes his falsetto all over Swag II, especially on album standout Need It, which was written by Bieber, Jesso Jr., Lang, Sir Dylan, Dijon, Chetrit, Benjamin and Jackson Lee Morgan, with backing vocals by Tems.
Bieber is also partial to a Michael Jackson-esque vocal inflection that crops up throughout the record, which has some fans saying the spirit of Jackson "possessed him" in the studio.
Other album highlights include album openerSpeed Demon, the sweet, grooving Witchya, the pop sing-along Love Song and the subdued, contemplative Moving Fast.
Across Swag II, Bieber flits from '90s boy band pop to alt-R&B to a twinge of bluegrass, a representation of all the influences he's picked up over his 16-year-long career.
