Binta B Phatty

Short‑form video has quietly become the most powerful gatekeeper in music, turning background sounds into career‑making singles. TikTok, Reels, and Shorts are now where many listeners first “discover” songs, often before they ever see a playlist or hear radio spins. Over the past year, TikTok‑driven moments have taken bedroom producers, deep‑cut catalog songs, and experimental mashups from niche corners of the app to global streaming charts. A track that works in a 10‑second loop—whether for a