A$AP Rocky Marks First Year as Ray‑Ban Creative Director with All‑Metal Eyewear Drop

A$AP Rocky Marks First Year as Ray‑Ban Creative Director with All‑Metal Eyewear Drop


Share this post


A$AP Rocky is celebrating his first year as Ray‑Ban’s creative director by dropping a new all‑metal eyewear collection that introduces his first optical designs for the brand. The nine‑piece line leans into slim wire frames, rimless silhouettes and wraparound shapes, reworking Ray‑Ban’s legacy codes through what the brand describes as a nostalgic‑but‑modern lens.

Narrow rectangles, soft ovals and a single store‑exclusive wraparound style are finished in classic metallic tones, keeping the focus on line and shape rather than heavy logos.

The frames are available as both sunglasses and opticals, with tinted lenses in category‑two and category‑three strengths across different SKUs. Category‑three lenses offer a stronger tint suitable for bright, direct sun, while the milder category‑two options are geared toward everyday wear; all are non‑polarized standard lenses.

Prices sit in the roughly 200‑to‑250‑dollar range, with each pair packaged in a collector case designed to double as a display piece, alongside Ray‑Ban’s standard snap‑shut carry case.​

Campaign imagery pairs Rocky with Nas, positioning the drop as a cross‑generational New York story and underlining Ray‑Ban’s push to fuse classic cultural references with a more experimental silhouette. The metal collection follows last year’s heavily tinted “Blacked Out” frames and a futuristic wraparound “Next Generation” capsule, marking another step in Ray‑Ban’s plan to give Rocky visible influence over both product and image.

You can see the full A$AP Rocky x Ray‑Ban metal collection and pricing on Ray‑Ban’s official product page.


Share this post
Comments

Be the first to know

Join our community and get notified about upcoming stories

Subscribing...
You've been subscribed!
Something went wrong
UEFA declares ‘loss of confidence’ in FIFA president Infantino & vow to take action

UEFA declares ‘loss of confidence’ in FIFA president Infantino & vow to take action

FIFA president Gianni Infantino has lost the "confidence" of European football's governing body after his plan to allow private investment in the World Cup was withdrawn following a global backlash. UEFA had threatened to boycott all FIFA competitions if Infantino had insisted on trying to push through his plan, which they dismissed on Saturday as a "shabby, back room, opaque deal." FIFA's plan, which had envisaged raising up to $4.2 billion based on a valuation of $20 billion for FIFA Forward


O A

50 Cent & Reebok Announce Return of Iconic G-Unit G6 Sneaker

50 Cent & Reebok Announce Return of Iconic G-Unit G6 Sneaker

The early 2000s are returning to the footwear world as 50 Cent and Reebok prepare to bring back one of the most successful hip-hop sneaker collaborations in history.  The Reebok G-Unit G6 is officially scheduled for a retail comeback on Aug. 20, 2026, marking the first time the iconic silhouette has been re-released since its debut more than two decades ago. The retro launch is designed as a direct 1:1 recreation of the original 2003 white, blue and red colorway. Sneaker enthusiasts can expect


O A

FIFA vows to proceed with World Cup sell-off consultation despite pushbacks

FIFA vows to proceed with World Cup sell-off consultation despite pushbacks

FIFA hits back at critics on Friday, vowing to press ahead with an “open and democratic” consultation with stakeholders on a proposed private investment plan. UEFA said it was ready to boycott the World Cup over the proposal to create a commercial subsidiary to run FIFA’s biggest events and allow private investors to acquire stakes in the company. In a statement, FIFA said all of its member associations should have a chance to consider the plan. “Nobody is selling football,” FIFA said in the


O A

Beyoncé Knowles-Carter Reportedly Takes Sole Ownership Of SirDavis American Whisky

Beyoncé Knowles-Carter Reportedly Takes Sole Ownership Of SirDavis American Whisky

Iconic entertainer Beyoncé Knowles-Carter just announced that she has taken sole ownership of her popular SirDavis American Whisky brand after launching it with Moët Hennessy, the wines and spirits division of LVMH, in 2024. While the financial structure of the venture remains private, neither Beyoncé nor Moët Hennessy has disclosed ownership terms. The Spirits Business reported Queen Bey’s sole ownership on Tuesday, July 28. SirDavis is inspired by the singer’s family history. The brand takes


O A