After working with the STARZ network for over a decade, 50 Cent might be headed out the door. In a now-deleted Instagram post, the rapper shared a screenshot, revealing the once-popular drama network’s ratings were at an all-time low.
“It’s not that hard to say goodbye. Bye,” 50 Cent wrote in the post’s caption. According to the screenshot the rapper posted, STARZ has “reportedly lost 42.5M dollars.” They also lost over “410,000 subscribers” over the past three months. The low ratings are “partly due” to the network’s biggest shows, like BMF, “underperforming.” Complex reports that during an after-market analyst call, STARZ president and CEO Jeffrey Hirsch did, in fact, blame the network’s “underperformance” on BMF’s latest season.
That said, the 50 Cent-produced series may not be completely at fault. Back in May, Lionsgate issued a public statement, revealing that the company officially cut ties with STARZ. This separation could’ve played a significant role in the declining viewership.
https://x.com/jviewsdaily/status/1956903849567940661?s=46&t=DzdMgcAjlH4pEvQAl2TuQw
This wouldn’t be the first time the rapper’s revealed his frustrations with the network. Back in April, Fif took to X (formerly Twitter), writing, “I have the number 1,2,3, and 4 top TV shows in African American and Latina households, and I hate that I did them with the wrong people. I’m not doing any BMF spin-offs or selling any other shows to STARZ. ✌🏽GLG🚦GreenLightGang #bransoncognac #lecheminduroi.”
On the bright side, back in 2023, Fif brokered a “non-exclusive broadcast direct deal” with FOX, per Variety. The deal will give the rapper the power to “develop scripted dramas, live-action comedies and animated series.” He will do so through his production company, G-Unit Film & Television.
“Whether it’s music, film or television, Curtis always delivers premium entertainment that captivates millions of fans across the globe,” said Michael Thorn, Fox Entertainment‘s president of scripted programming, in a statement around that time. “He is the rare multi-hyphenate with a deft hand at storytelling, no matter the format or medium. We’re looking forward to developing new and exciting series for Fox with him and his team.”
