The WNBA is turning 30 years old, and the league will be celebrating all season.
In celebration of its 30th anniversary, the “W” will introduce several initiatives. The WNBA Legacy Trail merchandise program, campaign films, a Top 30 Plays series, and Court Origins programming featuring WNBA Court Origins Nights. The campaign tagline is “There’s More Where Thirty Came From,” signifying that the WNBA’s 30-year journey is a continuous narrative of progress and cultural impact.
WNBA Commissioner Cathy Engelbert released a statement about the celebration
“Season 30 arrives at the perfect transformational moment in our league’s history. Marking both a defining milestone and the beginning of a new era for the WNBA,” said Engelbert. “The unprecedented growth and momentum we’re experiencing today is the result of three decades of commitment.
From players, teams, fans, partners, and investors. As we step into this next dynamic era together, Season 30 is tracking to be our most memorable yet. Celebrating both how far we’ve come while highlighting the limitless opportunities ahead as we continue to elevate women’s basketball to new heights.”
Season 30 will recognize those “who built the WNBA, engage longtime and new fans, and set the stage for the league’s next era.” A commemorative Season 30 logo will appear on courts, game balls, and jerseys throughout the season.
Phil Cook, WNBA Chief Marketing Officer, also spoke about the campaign.
“As we tip off our historic 30th season, we’re bringing fans closer to the WNBA than ever before through bold, creative, and immersive storytelling,” said Cook.We’re building a season-long platform of activations, collaborations, and fan-first experiences designed to engage the WNBA family wherever they are. Season 30 will be our most ambitious and innovative marketing campaign ever – one that matches the current momentum of the WNBA.”
