“There's a reason I'm not there” – Steph Curry Reflects on Choosing Under Armour Over Nike
Curry shares how betting on Under Armour in 2013 turned a missed opportunity with Nike into one of the greatest success stories. Maybe not as big as the Michael Jordan brand, but Steph Curry has done remarkably well with a lesser-known shoe manufacturer. When "The Baby-Faced Assassin" left Nike for Under Armour in 2013, the move raised eyebrows across the sports world. Under Armour wasn't just an underdog at the time—it was nearly nonexistent in basketball. Yet the Davidson product, a rising NB
O A