LV

The new Core Values campaign by Louis Vuitton features tennis legends Roger Federer and Rafael Nadal.  The campaign was also shot by the iconic photographer Annie Leibovitz in the Dolomites in Italy. The campaign uses the hall of fame careers that both players had on the tennis court to inspire both the athletes on a journey of ambition, determination and discovery. Using the tagline, “There are Journeys that turn into Legends,” The Tennis icons both climb 3,000 meters high and the backdrop is