Jaguar Reveals New Brand Identity as It Shifts to All-Electric Future
Jaguar Unveils Bold Rebrand Ahead of All-Electric Transition This week, Jaguar introduced a striking rebrand to align with its transition toward an all-electric future. The automaker describes its new philosophy as “Exuberant Modernism,” emphasizing bold designs and innovative, unconventional thinking. At the heart of the rebrand is a revamped logo featuring a thin, rounded typeface that breaks from the sleek, condensed style of its predecessor. The ultramodern wordmark blends uppercase and lo
Elliot O
