Here comes more streamflation: Spotify is increasing the prices of its premium, ad-free streaming plans in the U.S. over the next month, the company announced. It’s the third price hike in four years for Spotify in the U.S.
The increase in the U.S. has been expected, after Spotify raised prices in the U.K. and Switzerland last fall.
“Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” the company said in announcing the price hikes Thursday.
Under the new U.S. pricing, Spotify individual premium plans will increase from $11.99 to $12.99/month. The Duo (two person) plan is increasing from $16.99 to $18.99/month, and Family increasing from $19.99 to $21.99. Student plans are also increasing from $5.99 to $6.99/month.
Spotify said within the next month, Premium subscribers across the U.S. (as well as in Estonia and Latvia) will receive an email with details about the price increases. New subscribers can see the latest pricing at spotify.com/premium.
In the U.S. — which is Spotify’s biggest market — the company last raised subscription prices in June 2014. That came after a fee hike in July 2023, which marked the first time Spotify raised prices since its 2011 launch in the U.S. (originally, the music streamer cost $9.99/month for an individual plan).
Separately, effective Jan. 1, Spotify co-founder Daniel Ek stepped down from the CEO role to become executive chairman. The company now has two co-CEOs: Gustav Söderström (formerly chief product and technology officer) and Alex Norström (previously chief business officer).
