Streetwear pioneer Shawn Stüssy is quietly reviving his S/DOUBLE label, treating it as a personal playground away from the pressure of his namesake brand. Season 7 of S/DOUBLE has just rolled out with a big push across Australia, leaning into relaxed tailoring, surf‑skate roots and his signature hand‑drawn script.
Hypebeast reports that the campaign has taken over billboards, city projections and retail spaces in Melbourne, Sydney and Brisbane, using Stüssy’s iconic handwriting as the anchor. The new collection features workwear jackets, denim, shirting and fleece, and is available through select shops and online. You can check out Hypebeast’s overview of Season 7 here.
In a separate profile, Highsnobiety frames the rebooted S/DOUBLE as “streetwear for himself,” noting that Stüssy stepped away from the original label years ago and is now approaching this chapter with more freedom and less concern for hype cycles. The collection debuted on Australian streets before it even hit the web, underscoring how physical presence still matters to him.
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Event coverage from Life Without Andy shows how the brand celebrated Season 7 with a launch at Sure Store in Melbourne, further cementing Australia as a key market for this iteration of S/DOUBLE. Their gallery from the night, which you can see here, gives a closer look at the pieces and the crowd they’re resonating with.
