A new campaign pairing Kevin Durant with Drake is drawing attention ahead of the release of the NOCTA x Nike KD 19 sneaker collection. In the promotional clip, Durant walks Drake through a string of exaggerated shoe concepts before unveiling the final design tied to the upcoming collaboration. The commercial offers one of the clearest looks yet at the collection. Notably, a bright monochromatic blue sneaker is featured prominently throughout the teaser. The rollout arrives as both Nike and NOCTA continue leaning deeper into athlete-driven fashion partnerships. These partnerships blur the line between performance gear and streetwear culture.
The NOCTA x Nike KD 19 line is scheduled to launch June 17 with a reported retail price of $155. Drake first introduced NOCTA through Nike in late 2020. Initially, he centered the label around apparel before gradually expanding into footwear. Durant, meanwhile, has maintained one of basketball’s longest-running signature relationships with Nike. He first signed with the company in 2007 and later secured a lifetime agreement in 2023. His latest signature model made its on-court debut earlier this spring. It is expected to receive a broader global release alongside the collaborative edition.
The campaign also lands during an especially active stretch for Drake. Earlier this month, the rapper released three albums simultaneously — ICEMAN, Maid of Honourand Habibti. This move prompted widespread discussion across music and sports circles alike. Several tracks referenced NBA figures including LeBron James, Stephen Curry, Kyrie Irving and Michael Jordan. Meanwhile, Durant himself received a mention on “Q&A” from Maid of Honour.
Durant is coming off another productive NBA season after averaging 26 points per game across 28 starts with the Houston Rockets. However, his postseason was limited by an ankle injury. That injury sidelined him for most of the Rockets’ first-round playoff series against the Los Angeles Lakers.
