Ciara is settling into her new life in New York beautifully, and her latest surprise proves it.
Billboard has the exclusive premiere of a brand-new video that captures Ciara bringing a massive burst of energy to Times Square with a 40-person flash mob, created in honor of her newest single, “Nice n’ Sweet.” The early-morning shoot, recorded Nov. 17th during rush hour, features dancers performing not only to the CiCi deluxe version of the track with MOLIY and Oxlade, but also to “BRB” and TikTok favorite “Low” in what she’s calling the “NYC Takeover.”
Speaking with Billboard’s Delisa Shannon, Ciara explained the vision behind the moment. “I just knew being in the streets of New York dancing to ‘Low’ and ‘Nice n’ Sweet,’ which are very New York-ish, there’s an Afro-Caribbean influence in it, we know New York breeds that kind of energy throughout the streets,” she said. “So it just felt like the perfect place to have this moment and another ‘this place feels like home’ moment for me, which I loved.”
Ciara moved to NYC with Russell Wilson and their four kids after he joined the New York Giants. While she’ll always claim Atlanta roots, she told Billboard: “Everyone knows I’m from Atlanta, but at the same time, New York is showing our family tremendous love,” adding, “And as an artist, I feel like New York has put their arms around me too.”
The flash mob begins with a tight dance circle using “BRB,” before Ciara steps in wearing a Yankees cap, shades, and long blonde braids for “Low.” The single has blown up on TikTok via the “Low” Dance Challenge, and Ciara is embracing the momentum. “The digital footprint has allowed for even more global expansion, you know?” she said, noting how empowering viral videos are for fans.
The finale centers on “Nice n’ Sweet,” with Ciara joining full choreography, taking photos with every dancer afterward and smiling, “That was nice and sweet!”
