Caitlyn Jenner is facing fresh legal trouble over her foray into cryptocurrency, after investors filed a new class action lawsuit accusing her of helping run an alleged “pump‑and‑dump” scheme around a meme coin linked to her name. The former Olympian and reality TV star is accused of using her fame and social media reach to promote the token before its value crashed, leaving smaller buyers nursing losses while early insiders allegedly cashed out.
According to the complaint, plaintiffs say a wave of hype and online buzz pushed the coin’s price up, only for large holders to sell off their stakes as everyday fans were still piling in. One 97‑page filing details claims that promotional posts and implied endorsements convinced people the project was a safer bet than it was, and argues that the crash that followed amounted to market manipulation that should be treated as securities fraud. Coverage from Yahoo Entertainment breaks down how much money investors say they lost and what they’re asking the court to award in damages.
This isn’t Jenner’s only run‑in with crypto litigation. Back in 2024, tech outlet 404 Media reported she’d been sued over the $JENNER memecoin, with investors alleging “false and misleading statements and omissions” about the coin’s prospects and her role in it, and pointing to her public fallout with alleged “crypto scammer to the stars” Sahil Arora as a key moment in the token’s collapse. That earlier case framed the project as part of a broader pattern of influencer‑driven memecoins that spike on celebrity attention, then crater once the initial excitement and endorsement energy fades.
Jenner hasn’t publicly gone into detail about the latest pump‑and‑dump claims, and so far the dispute remains a civil battle rather than a criminal case. But the lawsuit is already fuelling wider conversations about how celebrities promote high‑risk tokens, with crypto analysts arguing that fans often don’t grasp how quickly these coins can be created, hyped and dumped in a matter of days. For a clear explainer on the newest filing and what investors say happened with Jenner’s meme coin, Yahoo’s write‑up is a useful starting point here.
