Iconic entertainer Beyoncé Knowles-Carter just announced that she has taken sole ownership of her popular SirDavis American Whisky brand after launching it with Moët Hennessy, the wines and spirits division of LVMH, in 2024. While the financial structure of the venture remains private, neither Beyoncé nor Moët Hennessy has disclosed ownership terms. The Spirits Business reported Queen Bey’s sole ownership on Tuesday, July 28.
SirDavis is inspired by the singer’s family history. The brand takes its name from Beyoncé’s paternal great-grandfather, Davis Hogue. Hogue was a Southern farmer and moonshiner during Prohibition. The brand celebrates that legacy while embracing the entertainer’s Texas roots, transforming a personal story into a premium American whiskey.
Beyoncé worked closely on the whiskey’s creation with renowned whisky maker Dr. Bill Lumsden. Lumsden is the director of whisky creation for Glenmorangie and Ardbeg, two Moët Hennessy-owned distilleries. SirDavis head blender Cameron George also helped craft the final expression, combining industry expertise with Beyoncé’s creative vision.
SirDavis is 44% alcohol. It features a mash bill of 51% rye and 49% malted barley. The whiskey is $89 in the United States. SirDavis targets consumers seeking a premium American whiskey experience.
The launch represented a milestone for Moët Hennessy. The deal became the company’s first spirits brand developed from the ground up in the United States. Beyoncé’s whiskey was a huge success upon its release in 2024. It sold out instantly nationwide. The liquor was award-winning before it’s release in retail stores.
MGP Ingredients distills the whiskey. It reinforces its connection to Beyoncé’s home state and American whiskey traditions.
As celebrity-backed spirits reshape the luxury beverage market, SirDavis stands out with its heritage-driven identity and Beyoncé’s involvement. The global superstar didn’t just lend her name. She actively developed the whiskey, creating a brand that highlights family heritage, craftsmanship, and collaboration with Moët Hennessy and LVMH.
