50 Cent is adding casino gaming to his growing business portfolio with a new game called “50 Cent’s Head Crack.”
The hip-hop mogul announced the three-dice game Thursday, Sept. 17, through an Instagram post promoting its upcoming debut.
“50 Cent’s Head Crack” will receive its first public showcase Sept. 29 at the G2E Gaming Expo in Las Vegas, Nevada.
Promotional footage shows several people gathered around a craps table as someone rolls three dice. A promotional flyer describes the event as a “Casino Game Reveal” with the tagline, “New Game, Bigger Energy.”
50 Cent also signaled plans to take the game beyond the trade show.
“Sept 29 I’m taking 50cent Head Crack into Casinos everywhere,” he wrote. “Now is a good time to get your 💰 bag ready!”
The post also tagged Branson Cognac and Le Chemin du Roi, two spirits brands connected to 50 Cent’s business interests.
Fans quickly responded to the announcement, with several highlighting the rapper’s expanding entrepreneurial efforts.
“Fif man, is there anything you don’t do??? 🤨 🤔 When i grow up i wanna be just like you,” Instagram user @zamoexbiss wrote.
Another commenter, @Kallme.nu, celebrated the announcement. “Oh shit this boss’n up on a whole different level … QUEENS GET THE FUCKING MONEY,” the user wrote.
Meanwhile, @mz.trice_dahoneybunzz called the latest venture part of an “Unstoppable Season For Mr. Jackson.”
One commenter, @cartersosa_24, compared the three-dice concept with the traditional dice game Cee-lo.
“My boy 50 making cee-lo safe for everyone all across the nation! lol,” the user wrote.
The casino project extends 50’s business interests beyond music. His ventures have included television, film, spirits and other entertainment properties.
The rapper has not disclosed the game’s specific rules, casino partners or commercial rollout schedule.
For now, the G2E Gaming Expo represents the next step for “50 Cent’s Head Crack.” The Las Vegas event will offer the first public look at the new game.
